Measurement · GA4 audit
A GA4 audit that tells you whether the numbers are real.
An independent senior review of your Google Analytics 4 configuration — events, conversions, attribution and data quality — delivered as a prioritized document rather than an automated checklist score.
- Find out which numbers you can defend and which you can’t
- See what’s misconfigured, missing, or counted twice
- Get a prioritized fix list, not a sixty-page tool export
Toronto consultancy since 2006 · Reviewed personally by a senior consultant
Request your GA4 audit
An independent senior review of your GA4 setup. No cost, no obligation.
Best suited to organizations spending roughly $15,000+ per month on marketing.
A dashboard everyone has quietly stopped trusting is more expensive than no dashboard at all.
Why data quality comes first
Sound familiar?
The reports still run. That isn’t the same as the data being right.
GA4 and Google Ads report different conversion numbers and nobody can explain the gap.
The migration from Universal Analytics was completed but never properly verified.
Key events were set up once and haven’t been checked since the site changed.
Traffic that should be attributed to a channel keeps landing in direct or unassigned.
Internal and bot traffic is inflating the numbers leadership sees.
Nobody is confident enough in the data to make a budget decision from it.
What the audit covers
Six areas reviewed. One prioritized document.
Reviewed personally by a senior consultant against how your business actually acquires customers — not exported from an automated scoring tool.
Property & data stream setup
Configuration, filters, internal traffic exclusions and retention settings, and what each is doing to your numbers.
Events & key events
Whether what you count as a conversion is defined consistently, fires once, and means what its name implies.
Google Ads linking
Whether conversions import correctly, and whether the account is bidding toward the right ones.
Attribution & channel grouping
How credit is assigned, how much is landing in direct or unassigned, and why.
Consent & data collection
What consent mode is doing to collection, and how modelled data is affecting reported totals.
Reporting & explorations
Whether the reports in front of leadership answer the questions actually being asked.
What changes
From “the dashboard says” to “we know.”
You learn what’s trustworthy
Separating the numbers you can defend from the ones you can’t is usually the single most valuable output.
Bidding improves without touching bids
Google Ads optimizes toward whatever you send it. Correcting the conversions changes performance on its own.
Reporting earns its place again
Once the data reconciles, the monthly report becomes a decision tool rather than a formality.
How it works
Four steps. About a week. No obligation at the end.
Request
Two minutes on the form. We confirm fit before anything else happens.
Read-only access
View access to Google Ads, and ideally GA4. Never edit rights. Revoke any time.
Senior review
About five business days, reviewed personally — not run through an automated audit score.
Findings walkthrough
A 30-minute session and a prioritized document. Act on it yourself, with your agency, or with us.
Selected engagements · anonymized by agreement
Measurement work we’re typically brought in to do.
“They quickly became an extension of our team during a critical period. We honestly wouldn’t have made it through without their support.”
— Senior Operations Executive, client engagement
Before you ask
The questions everyone asks first.
Start with the data
Find out which numbers you can defend.
An independent senior review of your GA4 setup, with a prioritized view of what’s broken, what it’s costing, and what to fix first.
Looking at measurement more broadly? See the full measurement assessment.
Toronto, since 2006 · info@qm360.ca · +1 (416) 880-5698
No cost · No obligation · Read-only access