What does the measurement assessment include?

A senior review of your GA4 configuration, conversion tracking accuracy, Google Tag Manager setup, attribution model, consent configuration, and reporting — delivered as a prioritized document showing what is broken, what it is costing you, and what to fix first.

Is the assessment really free?

Yes. There is no cost and no obligation. Some organizations act on the findings themselves, some engage us, and some do nothing. All three are acceptable outcomes.

What access do you need?

Read-only access to Google Analytics 4, Google Tag Manager, and your ad accounts. We never request edit permissions for an assessment, and you can revoke access at any time.

How long does it take?

Approximately five business days from receiving access, followed by a 30-minute walkthrough of the findings.

Will you work with our existing agency?

Often, yes. Many engagements involve strengthening the measurement layer so an existing agency can be held to clearer numbers. The assessment is diagnostic, not a pitch to replace anyone.

What size organization is this suited to?

It is best suited to organizations investing roughly $15,000 or more per month in marketing, where measurement errors carry real financial consequences.

GA4 · Conversion tracking · Attribution audit

Find out what your marketing data is actually telling you.

An independent, senior review of your GA4 configuration, conversion tracking, and attribution — so you know which numbers you can trust before you act on them.

Find the conversions you're not recording
See which channels genuinely create qualified leads
Report numbers your leadership can defend

Toronto consultancy since 2006 · Reviewed by a senior consultant · No junior handoffs

Request your assessment

A senior review of your measurement setup. No cost, no obligation.

Best suited to organizations investing roughly $15,000+ per month in marketing.

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Sound familiar?

If any of these are true, the problem is your measurement — not your marketing.

Google Ads, GA4, and your CRM all report different conversion numbers — and nobody can say which is right.

Conversions stopped recording after a website update, and it went unnoticed for weeks.

You can't separate genuinely qualified leads from form spam and misfired events.

Monthly reporting takes days to assemble and still gets questioned in the meeting.

Attribution shifted after a privacy or consent change, and the model was never re-based.

You're being asked to increase budget without clear evidence of what's already working.

What the assessment covers

Six areas reviewed. One prioritized document.

Not a checklist run through a tool — a senior consultant reviewing your actual configuration against how your business actually acquires customers.

GA4 audit

Configuration, data quality, event structure, key events, filters, and whether your reports reflect reality.

Conversion tracking verification

Whether each conversion fires once, for a genuine action, and reconciles with what your CRM and sales team actually receive.

Google Tag Manager audit

Container hygiene, redundant or orphaned tags, trigger logic, and tags quietly firing that nobody remembers adding.

Attribution review

Which model you're using, what it's hiding, and how channel credit changes under a more defensible approach.

Consent & data collection

How consent configuration is affecting data completeness — and where you're losing conversions to it silently.

Reporting review

Whether your reporting answers the questions leadership actually asks, or simply describes activity.

What changes

From "we think it's working" to "we know."

Decisions you can defend

Budget conversations stop being opinion-based. You can show which channels create qualified pipeline and which don't.

Spend that stops leaking

Broken tracking hides waste. Once the data is accurate, the underperforming spend becomes visible and cuttable.

A foundation you can scale on

Every optimization after this compounds, because the numbers guiding it are finally true.

How it works

Four steps. About a week. No obligation at the end.

Request

Two minutes on the form. We confirm fit before anything else happens.

Read-only access

View access to GA4, Tag Manager, and ad accounts. Never edit rights. Revoke any time.

Senior review

About five business days. Reviewed personally, not run through an automated audit tool.

Findings walkthrough

A 30-minute session and a prioritized document. Act on it yourself or with us — both are fine.

Selected engagements · anonymized by agreement

Measurement work we're typically brought in to do.

Financial services · Multi-brand

ChallengeNo reliable view of which channels drove qualified conversions.

Work completedGA4 and Tag Manager rebuild with an executive reporting framework.

Industrial equipment · National

ChallengeHigh cost per lead and weak lead quality from paid search.

Work completedConversion-tracking rebuild and landing-page intent alignment.

Multi-location retail

ChallengeSpend scaling while tracking confidence stayed flat.

Work completedConversion tracking aligned with campaign structure and landing pages.

Utilities & energyIndustrial & manufacturing Healthcare & accessibilityFinancial & professional services Construction & building productsEducation technology Multi-location retailNonprofit & public interest

“They quickly became an extension of our team during a critical period. We honestly wouldn’t have made it through without their support.”

— Senior Operations Executive, client engagement

Before you ask

The questions everyone asks first.

It's free and there's no obligation. To be direct about the commercial logic: assessments sometimes lead to engagements, which is why we offer them. But the findings are yours either way. Some organizations fix things themselves, some bring us in, and some do nothing. All three happen regularly.

Read-only access to Google Analytics 4, Google Tag Manager, and your advertising accounts. We never request edit permissions for an assessment, and you can revoke access at any point without asking us.

About five business days from receiving access, then a 30-minute walkthrough. Beyond granting access and that half hour, nothing is required from your team.

Usually the opposite. Measurement problems are rarely an agency's fault — they accumulate across site changes, platform updates, and privacy shifts. A clear measurement layer lets you hold any agency to sharper numbers. Many engagements involve working alongside an incumbent, not replacing them.

Then we'll tell you that, and you'll have documented confidence in your numbers — which is worth having. It's uncommon, but it happens. We'd rather report a clean result than manufacture problems.

A senior consultant, personally. Quest Media 360 is a boutique practice with direct senior involvement from diagnosis through to recommendations — there is no junior team and no handoff after the first call. Where extra execution capacity is needed later, we coordinate trusted specialist partners while keeping strategy and accountability senior-led.

Yes. Client work is never named publicly — as you'll see, even our own case examples are anonymized by category. Access is read-only and used solely for the assessment. See our privacy policy for detail.

Start with a diagnosis

Know what's working before you spend more.

A senior review of your GA4, conversion tracking, and attribution — with a prioritized view of what's broken, what it's costing, and what to fix first.

Toronto, since 2006 · info@qm360.ca · +1 (416) 880-5698

Request your assessment →

No cost · No obligation · Read-only access