Google Ads · PPC account audit
Google Ads audit: see exactly where your budget is leaking.
An independent, senior review of your Google Ads account — structure, search terms, bidding, Performance Max, and tracking — with a prioritized list of what to fix before you spend another dollar.
- Find the wasted spend and where it's going
- See which campaigns create qualified leads, not just clicks
- Know what to fix before you increase budget
Toronto consultancy since 2006 · Independent — we don't manage your account to get the work
Request your audit
An independent senior review of your Google Ads account. No cost, no obligation.
Best suited to accounts spending roughly $15,000+ per month on marketing.
An agency audit is a sales tool. A diagnosis is the product.
Why this review is independent
Sound familiar?
The account isn't broken in an obvious way. That's what makes it expensive.
Cost per lead keeps climbing while lead quality quietly gets worse.
Performance Max is spending a large share of budget and nobody can explain where it goes.
The monthly report looks positive, but sales say the pipeline hasn't changed.
The search terms report is full of traffic you'd never knowingly pay for.
You're not confident the conversion numbers reflect real, qualified enquiries.
Budget went up. Results didn't go up proportionally, and nobody can say why.
What the audit covers
Six areas reviewed. One prioritized document.
Reviewed personally by a senior consultant against how your business actually acquires customers — not exported from an automated scoring tool.
Account structure review
Campaign and ad group architecture, match type strategy, and whether the structure gives you control or hands it to automation.
Search terms & negative keywords
What you're actually paying for versus what you intended to buy — usually the fastest source of recoverable spend.
Bidding & budget allocation
Whether your bid strategy suits your conversion volume, and whether budget sits where the qualified leads are.
Performance Max review
Asset groups, signals, exclusions, and brand-traffic cannibalisation — the controls most accounts never apply.
Conversion tracking verification
Whether the conversions the account optimizes toward are real, unique, and reconcile with your CRM. Bad data means bad bidding.
Landing page & message match
Where the click-to-page experience breaks down, and what it's costing in Quality Score and conversion rate.
What changes
Stop optimizing an account you can't fully see.
Waste becomes visible
Once search terms, structure, and tracking are examined together, the spend that isn't producing anything becomes obvious — and cuttable.
Efficiency you can scale
Fixing structure before increasing budget means additional spend compounds rather than amplifying the same problems.
A standard to hold anyone to
Whether the account stays with your agency, your team, or moves — you'll have an independent baseline of what good looks like.
How it works
Four steps. About a week. No obligation at the end.
Request
Two minutes on the form. We confirm fit before anything else happens.
Read-only access
View access to Google Ads, and ideally GA4. Never edit rights. Revoke any time.
Senior review
About five business days, reviewed personally — not run through an automated audit score.
Findings walkthrough
A 30-minute session and a prioritized document. Act on it yourself, with your agency, or with us.
Selected engagements · anonymized by agreement
Paid media work we're typically brought in to do.
“They quickly became an extension of our team during a critical period. We honestly wouldn’t have made it through without their support.”
— Senior Operations Executive, client engagement
Before you ask
The questions everyone asks first.
Start with a diagnosis
Find the waste before you increase the budget.
An independent senior review of your Google Ads account — with a prioritized view of what's leaking, what it's costing, and what to fix first.
Toronto, since 2006 · info@qm360.ca · +1 (416) 880-5698
No cost · No obligation · Read-only access