Google Ads · Senior PPC consultant · Toronto
A senior Google Ads consultant, not an account manager.
Direct work from a senior consultant who has run paid media since 2006. No junior team learning on your budget, no pitch deck, no retainer you can’t exit.
- A senior PPC expert on the work, start to finish
- Independent — we don’t need to hold your account to stay useful
- Toronto based, working with Ontario and national advertisers
Toronto consultancy since 2006 · Direct senior involvement — no junior account handoffs
Talk to a consultant
Start with an independent review of your account. No cost, no obligation.
Best suited to advertisers spending roughly $15,000+ per month on marketing.
Most advertisers don’t need more people on the account. They need one person who knows what they’re looking at.
How this practice is structured
Sound familiar?
The account has people on it. It doesn’t have senior judgment on it.
Your agency assigned a team, but the person who sold you the work is no longer involved.
Requests take a week and come back as a status update rather than a decision.
Nobody can explain the bidding strategy in terms of your business, only the platform’s.
Performance Max is spending a large share of budget and nobody has questioned the defaults.
You’re paying a percentage of spend, which rewards spending more rather than spending well.
Changing agency feels like the only lever, and also like starting over.
What working together looks like
Senior involvement, scoped to what you actually need.
Not a retainer with a fixed team you may not need. The engagement is shaped around the decisions that actually move the account.
Account diagnosis
A senior read of structure, search terms, bidding and tracking before anyone proposes changes.
Hands-on PPC management
Direct ownership of the account where you want the work done rather than advised on.
Oversight of an existing agency
An independent standard to hold your current team to, without replacing them.
Measurement you can trust
Conversion tracking and attribution verified first, because bidding on bad data compounds.
Performance Max control
Asset groups, signals, exclusions and brand cannibalisation managed actively rather than left on defaults.
Reporting for decisions
Numbers a leadership team can act on, not a platform export reformatted.
What changes
One senior person who knows your account.
Decisions get faster
Fewer handoffs means fewer weeks between a question being asked and an answer that can be acted on.
Spend follows evidence
Budget moves toward what produces qualified enquiries, not toward what happens to report well.
You keep the leverage
Independent involvement means you can change direction without starting from zero.
How it works
Four steps. About a week. No obligation at the end.
Request
Two minutes on the form. We confirm fit before anything else happens.
Read-only access
View access to Google Ads, and ideally GA4. Never edit rights. Revoke any time.
Senior review
About five business days, reviewed personally — not run through an automated audit score.
Findings walkthrough
A 30-minute session and a prioritized document. Act on it yourself, with your agency, or with us.
Selected engagements · anonymized by agreement
Paid media work we’re typically brought in to do.
“They quickly became an extension of our team during a critical period. We honestly wouldn’t have made it through without their support.”
— Senior Operations Executive, client engagement
Before you ask
The questions everyone asks first.
Start with a conversation
Senior judgment on the account, from the first conversation.
An independent review of your Google Ads account, then a straight conversation about whether we’re the right people to help.
Want the audit on its own first? See the independent Google Ads audit.
Toronto, since 2006 · info@qm360.ca · +1 (416) 880-5698
No cost · No obligation · Read-only access