Is Quest Media 360 an agency?

No. It is a boutique consultancy. Agencies are built to sell and service volume, with senior people in the pitch and junior people on the work. Here the senior consultant who diagnoses the problem stays with it through to results, and no engagement is handed to a junior team.

Do you replace our existing agency?

Not necessarily. Many engagements involve strengthening strategy and measurement so an existing agency can be held to clearer numbers. Quest Media 360 can lead the work directly, strengthen an internal team, or sit as an advisory layer above existing partners.

What does an engagement cost?

Engagements are scoped after the free performance review, once the actual problem is understood. This work is generally suited to organizations investing roughly $15,000 or more per month in marketing.

What size organization is this suited to?

Typically organizations between 50 and 1,000 employees with an internal marketing team of one to five people, often working alongside an agency, investing $15,000 or more per month in marketing.

How does an engagement start?

With a free marketing performance review — an independent assessment of strategy, media, measurement and conversion, delivered as a prioritized document. There is no obligation to continue afterwards.

Senior marketing consultant · Toronto · Since 2006

Senior marketing expertise, without the agency overhead.

Quest Media 360 is a boutique consultancy for organizations that need experienced marketing judgment — strategy, performance media and measurement connected as one system, led directly by a senior consultant.

Direct senior involvement, from diagnosis through to results
Strategy, media and measurement handled as one system
Lead your marketing, or strengthen the team you already have

Toronto consultancy since 2006 · Boutique by design · No junior account handoffs

Start with a free review

An independent senior review of your marketing performance. No cost, no obligation.

Best suited to organizations investing roughly $15,000+ per month in marketing.

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The operating model

Not an agency. Not a freelancer. A practice.

Most marketing help falls into one of three shapes, and each has a structural weakness. It's worth being clear about which one this is.

Compared to an agency

Senior people stay on the work

Agencies are built to service volume: senior people appear in the pitch, junior people deliver the work. Here, the consultant who diagnoses your problem is the one who stays with it.

Compared to a freelancer

A system, not a single skill

A freelancer brings one discipline. This is a practice covering strategy, media, measurement and optimization as one connected system — with trusted specialist partners coordinated when execution capacity is needed.

Compared to in-house

Independent senior judgment

An internal team knows your business better than any outsider will. What it usually lacks is senior cross-channel judgment and independent measurement. That's the layer we add.

Three ways to work together

Scaled to what you actually need.

Fractional marketing leadership

Senior marketing direction on a defined part-time basis — setting strategy, directing media and measurement, and holding vendors accountable, without the cost or commitment of a full-time executive hire.

Lead the engagement

Quest Media 360 runs strategy, performance media and measurement end to end, coordinating trusted specialist partners where additional execution capacity is required.

Strengthen your team

An advisory layer above an internal team or an existing agency — adding senior judgment and independent measurement without displacing anyone who's performing.

What we do

Four disciplines, run as one system.

Most marketing underperforms not because a channel is weak, but because strategy, media, landing pages and measurement were never designed to work together.

Growth strategy

Marketing strategy, planning and performance diagnosis — deciding where to invest next, what to scale, and what to stop spending on.

Performance media

Paid media across Google, Microsoft, Meta and LinkedIn, managed against lead quality, pipeline and acquisition cost rather than clicks.

Measurement & analytics

GA4, Tag Manager, attribution and conversion tracking, so the numbers guiding your decisions can be trusted.

Conversion optimization

Landing pages, funnel improvements and search visibility — converting more of the demand you already pay for.

Where this works best

Built for considered, complex purchases.

The engagements that produce the most value share a shape: high order values, long cycles, multiple stakeholders, and marketing that has to be measured carefully to be understood at all.

B2B and long sales cycles

Where a lead becomes revenue months later and through several people, form fills are a poor proxy for success. Measurement has to follow the pipeline, not the click.

Industrial, manufacturing & distribution

Few buyers, high order values, technical products. Volume metrics mislead badly here — quality of enquiry is the only number that matters.

Regulated & multi-stakeholder categories

Utilities, healthcare, financial and professional services, public interest. Compliance constraints frequently break tracking in ways nobody notices for months.

Lead quality over lead volume

When sales says the leads are weak and marketing's report says the opposite, the disagreement is almost always a measurement problem rather than a performance one.

Utilities & energyIndustrial & manufacturing Construction & building productsHealthcare & accessibility Commercial & residential real estateLegal, insurance & professional services Education technologyFood, beverage & consumer brands Retail, automotive & multi-locationNonprofit & public interest

// Experience spanning B2B, B2C, enterprise, national, regional and multi-location organizations across Canada.

Selected engagements · anonymized by agreement

The kind of work we're brought in to do.

Industrial equipment · National

ChallengeHigh cost per lead and weak lead quality from paid search.

Work completedPaid-media restructuring, conversion-tracking rebuild, landing-page alignment.

Financial services · Multi-brand

ChallengeNo reliable view of which channels drove qualified conversions.

Work completedGA4 and Tag Manager rebuild with an executive reporting framework.

Multi-location retail

ChallengePaid spend scaling while efficiency and tracking confidence stayed flat.

Work completedAccount restructuring, campaign controls, tracking aligned with landing pages.

“They quickly became an extension of our team during a critical period. We honestly wouldn’t have made it through without their support.”

— Senior Operations Executive, client engagement

How engagements begin

Every engagement starts with a diagnosis, not a proposal.

Free review

An independent look at your strategy, media, measurement and conversion. No cost, no obligation.

Findings

A prioritized document and a 30-minute walkthrough. Yours to act on however you choose.

Scope, if it fits

Only if there's real work worth doing. Scoped to the problem, not to a retainer template.

Senior delivery

Direct senior involvement throughout — strategy and accountability never handed off.

Before you ask

The questions everyone asks first.

No — it's a boutique consultancy, and the distinction is structural rather than cosmetic. Agencies are built to sell and service volume, which is why senior people appear in the pitch and junior people deliver the work. Here, the senior consultant who diagnoses the problem stays with it through to results, and no engagement is handed to a junior team.

A senior consultant leads your engagement directly — diagnosis, strategy, and oversight of execution. Quest Media 360 is deliberately boutique, which means you get direct senior involvement rather than an account manager relaying messages. Where an engagement needs additional execution capacity, we coordinate trusted specialist partners, while strategy, measurement and accountability stay senior-led.

Senior marketing leadership on a defined, part-time basis. Setting strategy, directing media and measurement, and holding vendors accountable — without the cost, notice period or hiring risk of a full-time executive. It suits organizations that need the judgment of a marketing leader but not a full-time salary.

Often not. A capable agency executing against a clear strategy with trustworthy measurement is a good arrangement — the common failure is that no one owns the layer above it. Quest Media 360 can lead the work directly, strengthen an internal team, or sit as an advisory layer holding existing partners to sharper numbers.

Engagements are scoped after the free performance review, once the actual problem is understood — quoting before diagnosis tends to produce the wrong scope. As a guide to fit, this work generally suits organizations investing roughly $15,000 or more per month in marketing.

Typically 50 to 1,000 employees, with an internal marketing team of one to five people, often alongside an agency. Below roughly $15,000 per month in marketing investment the economics rarely work — you'd be paying for judgment you don't yet have enough spend to act on.

Yes. Client work is never named publicly — as you'll notice, even our own examples are anonymized by category, which is a deliberate policy rather than an absence of clients. See our privacy policy for detail.

Start with a diagnosis

Better growth starts with better decisions.

An independent senior review of your strategy, media, measurement and conversion — with a prioritized view of what's working, what's leaking, and what to fix first.

Toronto, since 2006 · info@qm360.ca · +1 (416) 880-5698

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No cost · No obligation · Senior-led